I had a potential client on the telephone yesterday and we were discussing his new company brochure. The brochure was already designed and the size was 24″ x 8″ flat and folding to 8″ x 8″, but he only needed about 50 copies for an interim time. Problem is, the 24″ is too big for digital equipment (12″ x 18″ max) and the quantity he needs is too small for a cost-effective offset press run.
We discussed options.
One, he could have the brochure redesigned around a smaller size. I recommended a 15″ x 7″ flat, with a finished size of 5″ x 7″. I chose that size because the client could easily find A7 (5.25″ x 7.25″) ready-made envelopes to match the paper I was recommending. He could buy them directly from an on-line envelope supplier in 250 quantity for less than $40.00. Functional, but ordinary? Maybe.
We discussed the unique size of the original brochure. The 8″ x 8″ is definitely a size that would get him noticed, so we discussed a redesign for an 8-pager so there would then be two 16″ x 8″ sheets that we would saddle stitch together. You might not think that making the piece bigger would be an option, but it is in this situation.
I told him about some interesting envelopes to consider for the 8″ x 8″ size. I found one for him that is made of Red Glamma (a clear paper tinted red) in a 8.5″ x 8.5″ size. Very trendy and cool, but you would have to use white stickers for the addresses. The on-line cost for a box of 250 was around $210.00. I also reminded him that anything mailed that is square requires a postal surcharge. This might not matter with a small printing of 50 copies, but what about the 5,000 or 10,000 he might order later on. Would it matter? It might.
Bottom line is, there are mind-boggling options out there and if you are working within a budget you should be aware of the impact of your choices.
There are a couple of things that I would recommend to small business owners and new print buyers. One, please talk to your printer to discuss the press options and limitations. We can help you make some good decisions before you begin to spend your money on design. Two, check out the local paper merchants retail stores like FasClampitt and OK Paper Center. Clampitt Paper Company also has an awesome Creative Center filled with interesting printed samples and paper samples.
Get budgeting upfront on everything before proceeding with design. You might change your mind or, at least know what lies ahead.