Printmaking is historically referred to as graphic arts. Traditional advertising agencies are mostly concerned with forms of marketing meant to reach a mass amount of people. This might include television, internet, radio, news programs, and published pictures and articles. Visual communication is described as the conveyance of ideas and information in forms that can be read or looked upon. Aren’t we all working towards the same goals?
Dallas still maintains three main associations, PIA Mid-America, the DMA (Direct Marketing Association) and the DSVC – Dallas Society of Visual Communications.
In April of this year, The PIA (Printing Industry Association) of Northern California formally changed its name to the Visual Media Alliance. Dan Nelson, President of the PINC describes the rebranding as a shift in scope from the historical traditional printers and trade services. Expanded membership will now include PR/marketing communication companies, publishers, graphic design firms, web developers and creatives (illustrators/photographers.)
Forward thinking…I love it.
I’m just saying.