What if you could double the number of online buyers simply by using catalogs?
This is the title of a brochure printed by the United States Postal Service. (lol…at first I typed United States Poster Service.) Anyway, this brochure came in the mail awhile ago, but it was so well done (design and print) and packed with statistics, I kept it with a future blog in mind. The stats are provided by comScore who was commissioned by the US Postal Service to study the findings of the relationships between online merchants and printed catalogs. Here are some of their findings:
Twice as many online purchases are made by catalog recipients.
28% more money is spent online by catalog recipients.
163% lift in revenue for websites supported by catalogs.
76% of consumers are directly influenced to buy an item or service thanks to Direct Mail.
These stats prove beyond a doubt that Direct Mail influences, or why don’t we just say Direct Mail reminds us where to look on the web.