Creativity & Repetition

The last few days I’ve been in and out of the office attending a local conference. Lots of kudos go to the people who did the hard work to create the concept, hire the speakers and manage the entire production.

We had a table at the conference and we were thankful for the people who stopped by to talk with us. Some were hesitant, some only want their bingo charts marked so they could participate in a drawing, and then there were those who truly had interest.

Marketing exposure is so important but even more so when the economy gets tight. But, it’s usually one of the first cuts companies make to save money and it’s just the opposite of what should be done. Jim David, our VP of Marketing just released his “Marketing Minute” email that resonated loud and clear…ending with the statement: “Creativity is important, but repetition gets results. A little of the former and a lot of the latter can make you the picture of success.”

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