I was at a client’s office today reviewing proofs and the subject came up about turn-around demands and how fast everybody wants everything. Sam jokingly said it was all McDonald’s fault, more specifically their introduction of super fast service and the drive through window. Today, if we have to wait four or five minutes we’re rolling our eyes and tapping our toes wondering if management has lost control. Where’s our burger and fries?
Maybe that’s why John and I like going to Ambergris Caye, an island off the coast of Belize. For a few days the islanders have to remind us…hey, you’re on island time. Translation: We don’t do anything fast. It’s not that they’re lazy or unconcerned, it’s their technology or lack of what we would consider high-end efficiencies that make their world slower than ours.
So, what’s going to happen when we just can’t do anything faster or we can’t multi-task ourselves into higher efficiencies? Have we gotten to that point yet? I sure hope we’re close. Between tweets and FB friends, e-mails, LinkedIn and too many telephones to count, I’m longing for a place in-between island time and just plain crazy time.